Uncover the hidden power of television programming and get the most from your advertising budget

Uncover the hidden power of television programming and get the most from your advertising budget

Bibliographic Details
Main Author: Clancy, Kevin J. 1942-
Other Authors: Lloyd, David W. 1949-
Format: Book
Language:English
Published: Thousand Oaks, Calif. Sage c1999.
Subjects:
Television advertising > United States.
Television broadcasting > United States.
Television viewers > United States.