The strategic positioning of store brands in retailer - manufacturer bargaining

The strategic positioning of store brands in retailer - manufacturer bargaining

Bibliographic Details
Main Author: Morton, Scott Morton
Other Authors: Zettelmeyer, Florian
Format: Book
Language:English
Published: Cambridge National Bureau of Economic Research 2000.
Series:NBER working paper series no.7712
Subjects:
House brands > Marketing. > United States.
Brand name products > Marketing. > United States.
Inventories, Retail > United States.