Simulated test marketing technology for launching successful new products

Bibliographic Details
Main Author:	Clancy, Kevin J. 1942-
Other Authors:	Shulman, Robert S. 1951-, Wolf, Marianne 1953-
Format:	Book
Language:	English
Published:	New York Lexington Books c1994.
Subjects:	Marketing > Computer simulation. New products > Marketing. Test marketing.