Services marketing in Asia managing people, technology and strategy

Services marketing in Asia managing people, technology and strategy

Bibliographic Details
Main Author: Lovelock, Christopher
Other Authors: Wirthz, Jochen, Keh, Hean Tat
Format: Book
Language:English
Published: Singapore Prentice Hall/Pearson Education c2002.
Subjects:
Service industries > Marketing. > Asia.
Professions > Asia > Marketing.