Brands, consumers, symbols, and research / Sidney J. Levy; compiled by Dennis W. Rook

Brands, consumers, symbols, and research / Sidney J. Levy; compiled by Dennis W. Rook

Bibliographic Details
Main Author: Levy, Sidney J.
Other Authors: Rook, Dennis
Format: Book
Language:English
Published: Thousand Oaks Sage c1999.
Subjects:
Marketing > United States.
Advertising > United States.
Consumer behavior > United States.