Marketing in a multicultural world ethnicity, nationalism, and cultural identity

Marketing in a multicultural world ethnicity, nationalism, and cultural identity

Bibliographic Details
Other Authors: Bamossy, Gary J. 1949-, Costa, Janeen Arnold
Format: Book
Language:English
Published: Thousand Oaks, Calif. SAGE Publications c1995.
Subjects:
Marketing > Social aspects.
Communication in marketing > Social aspects.
Consumer behavior > Cross cultural studies.
Ethnicity > Cross cultural studies.
Intercultural communication.