Perspectives on methodology in consumer research by David Brinberg, ed

Perspectives on methodology in consumer research by David Brinberg, ed

Bibliographic Details
Main Authors: Brinberg, David, Lute, Richard J., eds
Format: Book
Language:English
Published: Albany, New York Springer-Verlag c1986
Subjects:
Consumers > Research > Addresses, essays, lectures.
I. Brinberg, David.
Marketing research > Addresses, essays, lectures.
Motivation research (Marketing) > Addresses, essays, lectures.