The emperors of chocolate inside the secret world of Hershey and Mars

The emperors of chocolate inside the secret world of Hershey and Mars

Bibliographic Details
Main Author: Brenner, Joel Glenn
Format: Book
Language:English
Published: New York Random House c1999.
Subjects:
Hershey, Milton Snavely > 1857-1945.
Mars, Forrest.
Hershey Foods Corporation > History.
Mars, Incorporated > History.
Chocolate industry > History. > United States.
Candy industry > History. > United States.
Chocolate candy > Marketing > History. > United States.
Competition > United States > Case studies.