Consumer decision processes; marketing and advertising implications

Consumer decision processes; marketing and advertising implications

Bibliographic Details
Main Author: Nicosia, Francesco M.
Format: Book
Language:English
Published: Englewood Cliffs, N. J. Prentice-Hall [c1966]
Subjects:
Consumers.
Consumption (Economics)
I. California. University. School of Business Administration.
II. California. University. SURVEY Research Center.
II. Title.