Attitude research [by] I. Crespi [and] American Marketing Association, Committee on Attitude Research, Lee Adler, chairman [and others

Bibliographic Details
Main Author:	Crespi, Irving
Format:	Book
Language:	English
Published:	Chicagon] American Mktg. Asso. [c1965]
Subjects:	Attitude (Psychology) Consumers. I. American Marketing Association. Commmittee on Attitude Research. II. Title. Marketing research.