Otto Kleppner's advertising procedures

Bibliographic Details
Main Author:	Kleppner, Otto 1899-1982
Other Authors:	Lane, W. Ronald 1940-, Russell, Thomas 1941-, Verrill, Glenn
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. Prentice Hall c1988.
Edition:	10th ed.
Subjects:	Advertising.