Business advancement through technology Volume I Markets and marketing in transition.

This two-volume edited collection explores the impact of technology on business advancement. Technology is a multifaceted and multidimensional phenomenon, carrying opportunities and risks. Business advancement therefore, can no longer be considered without technological mediation. Volume I offers in...

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Bibliographic Details

Other Authors:	Thrassou, Alkis (Editor), Vrontis, Demetris (Editor), Efthymiou, Leonidas (Editor), Weber, Yaakov (Editor), Shams, S. M. Riad (Editor), Tsoukatos, Evangelos (Editor)
Format:	Electronic Resource
Language:	English
Series:	Palgrave studies in cross-disciplinary business research in association with EuroMed Academy of Business
Subjects:	Marketing > Technological innovations. Diffusion of innovations.
Online Access:	click here to access