Clothing quality evaluation and decision making in online shopping between selected fashion-conscious and less fashion-conscious consumers

The lack of sensorial experience has been one of the catalysts of inaccurate evaluation of clothing items during online shopping. Product information, such as sizing and fabric quality which are significant considerations in a consumer’s decision making process, impede the purchase decision. In thes...

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Bibliographic Details

Main Author:	Gonzales, Adrienne Marie P. (Author)
Other Authors:	Bantang, Joanne R., Ph.D (thesis adviser.)
Format:	Thesis
Language:	English
Published:	Quezon City College of Home Economics, University of the Philippines Diliman [2023]
Subjects:	Clothing and dress > Philippines. Consumer education > Philippines. Teleshopping > Philippines. Decision making > Philippines.
Online Access:	Available for University of the Philippines Diliman via Digital Archives. Click here to access