How 30 great ads were made from idea to campaign
This book takes readers behind the scenes in the world of advertising. It looks at key advertising campaigns from the last ten years, examining how they were developed. Technical information on how the ads were created is accompanied by anecdotes from the creatives, directors and clients, with accou...
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
United Kingdom
Laurence King Publishing Ltd
2012
|
| Subjects: |