Adlai agenda a study on the brand development and promotion of Adlai (Coix Lacryma-Jobi L.) as a superfood among Metro Manila food and health enthusiasts

Adlai is a local grain born to the same family as wheat, corn, and rice. It has been cultivated since ancestral times as a staple crop by the Subanen tribe in Mindanao, and contains three times the energy and nearly six times the protein content of its staple counterparts. Despite its superior quali...

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Bibliographic Details
Main Author: Magsanoc, Ma. Domenica Bengzon (Author)
Other Authors: Austria, Romanlito S. (adviser.)
Format: Thesis
Language:English
Subjects: