Goodvertising creative advertising that cares
Can advertising be a force for good? Can it bring about positive social or environmental change? Should it tell the truth about a brand? Today's consumers are more informed, empowered and ethically minded than ever. No longer can an agency simply state that their client's brand or produ...
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, New York
Thames & Hudson Inc.,
©2012
|
| Subjects: |