New food product purchase activities and factors affecting consumer behavior a correlational study

New food product purchase activities and factors affecting consumer behavior a correlational study

This study aims to investigate the purchase activities of selected state university students towards new food products and identify its relationship towards factors affecting consumer purchasing behavior and also their socio-demographic profile. It is a correlational quantitative research design, wi...

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Bibliographic Details
Main Author: Tagura, Carl Justine Gumapac (Author)
Other Authors: Bantang, Joanne R. (thesis adviser.)
Format: Thesis
Language:English
Published: Quezon City College of Home Economics, University of the Philippines Diliman [2023]
Subjects:
Consumer behavior > Philippines.
New products > food > Philippines.
Online Access:Available for University of the Philippines Diliman via Digital Archives. Click here to access