Product innovation toolbox a field guide to consumer understanding and research

Bibliographic Details
Other Authors:	Lopetcharat, Kannapon (Editor), Paredes, Maria Dulce (Editor), Beckley, Jacqueline H. (Editor)
Format:	Book
Language:	English
Published:	Hoboken, N.J. Wiley 2023.
Edition:	Second edition.
Subjects:	Consumer behavior. Marketing research. New products.