Fashion branding and consumer behaviors scientific models

Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers'psychosocial needs and the extent that their fulfillment goes...

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Bibliographic Details

Other Authors:	Tsan-Ming Choi (Editor)
Format:	Electronic Resource
Language:	English
Published:	New York Springer 2014
Series:	International Series on Consumer Science
Subjects:	Branding (Marketing) Marketing. Consumer behavior. Fashion merchandising.
Online Access:	Full text access requires UP Webmail login