Marketing management
"The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalization; the increasing role of corporate social responsibility; advan...
| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J.
Pearson Education
[2022]
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| Edition: | Sixteenth edition. |
| Subjects: | |
| Online Access: | Click here to access |