Product juggernauts how companies mobilize to generate a stream of market winners

Product juggernauts how companies mobilize to generate a stream of market winners

Bibliographic Details
Main Author: Deschamps, Jean Philippe
Other Authors: Nayak, P. Ranganath
Format: Book
Language:English
Published: Boston Harvard Business School Press c1995.
Subjects:
Industrial management.
Production management.
Product management.
Industrial management > Case studies.