Marketing research within a changing information environment

Bibliographic Details
Main Author:	Hair, Joseph F.
Other Authors:	Bush, Robert P., Ortinau, David J.
Format:	Book
Language:	English
Published:	Boston McGraw-Hill/Irwin c2003.
Edition:	2nd ed.
Series:	McGraw-Hill/Irwin series in marketing
Subjects:	Marketing research.
Online Access:	Table of contents only