Fundamentals of marketing

Bibliographic Details
Main Author:	Stanton, William J.
Other Authors:	Etzel, Michael J. (joint author.), Walker, Bruce J. (joint author.)
Format:	Book
Language:	English
Published:	New York McGraw-Hill c1994.
Edition:	10th ed.
Series:	McGraw-Hill series in marketing
Subjects:	Marketing.
Online Access:	Table of contents only