Advertising theory and practice

Bibliographic Details
Main Author:	Sandage, C. H. 1902-
Other Authors:	Fryburger, Vernon Ray 1918- (joint author.), Rotzoll, Kim B. (joint author.)
Format:	Book
Language:	English
Published:	Homewood, Ill. R. D. Irwin 1979.
Edition:	10th ed.
Subjects:	Advertising.