Strategic management of technology and innovation.

Strategic management of technology and innovation.

Bibliographic Details
Main Author: Burgelman, Robert A.
Other Authors: Maidique, Modesto A. (joint author.), Wheelwright, Steven C. 1943- (joint author.)
Format: Book
Language:English
Published: Chicago Irwin c1996.
Edition:2nd ed.
Subjects:
Technological innovations > Management.
New products > Management.
High technology industries > Management.