Marketing death culture and the making of a life insurance market in China
"Marketing Death is the first book to offer a penetrating sociological analysis of the emergence of a life insurance market outside of the Euro-American context. Drawing on rich ethnographic data, it documents the processes and micro-politics through which local cultures shape the way a market...
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| Format: | Electronic Resource |
| Language: | English |
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New York, N.Y.
Oxford University Press
2012.
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| Online Access: | Available for University of the Philippines Baguio via Oxford Academic. Click here to access |