Contemporary advertising and integrated marketing communications
"Contemporary Advertising and Integrated Marketing Communications was written for under-graduate students in liberal arts, journalism, mass communication, and business schools. However, because of its practical, hands-on approach, depth of coverage, and marketing management emphasis, it is also...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York, NY
McGraw-Hill Education
[2021]
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| Edition: | Sixteenth edition. |
| Subjects: |