Bank selection and customers' perception of banks in Malaysia

Bank selection and customers' perception of banks in Malaysia

The process customers go through in choosing a bank has been studied for several decades using different approaches. Understanding the needs and analyzing how the customers select their banks are crucial steps towards the improvement of customer satisfaction. In this study, an attempt is made to ide...

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Bibliographic Details
Published in:The Philippine Review of Economics Vol. XLI, No. 2 (December 2004), p. [103]-122.
Main Authors: Ismail, Norhazlin (Author), Selamat, Zarehan (Author), Ong, Hway-Boon (Author)
Format: Analytics
Language:English
Published: 2004.
Subjects:
Banks and banking > Malaysia.
Consumer satisfaction > Malaysia.
Online Access:https://forms.gle/KZjBv7aRtY6jiL5E9