Strategic communication theory and practice the cocreational model

"A guide to strategic communication that can be applied across a range of subfields at all three levels--grand strategic, strategic, and tactical communication"--Provided by publisher.

Bibliographic Details
Main Author: Botan, Carl H. (Author)
Format: Book
Language:English
Published: Hoboken, NJ John Wiley & Sons, Inc. 2018.
Subjects: