The library PR handbook high-impact communications

The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the country's demographic shifts. This handbook will get you on the right PR track with: ideas to harness a celebrity brand and create effective public...

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Bibliographic Details
Other Authors:	Gould, Mark R. (Editor)
Format:	Electronic Resource
Language:	English
Published:	Chicago American Library Association [2009]
Series:	IG library
Subjects:	Libraries > Public relations > Handbooks, manuals, etc. Libraries and community > Handbooks, manuals, etc. Electronic books.
Online Access:	Available for University of the Philippines Baguio via IG Library. Click here to access