Building a buzz libraries & word-of-mouth marketing

Building a buzz libraries & word-of-mouth marketing

Want to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the wor...

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Bibliographic Details
Main Author: Barber, Peggy
Other Authors: Wallace, Linda K.
Format: Electronic Resource
Language:English
Published: Chicago American Library Association [2010]
Series:IG library
Subjects:
Libraries > Marketing.
Libraries > Public relations.
Libraries > United States > Marketing > Case studies.
Electronic books.
Online Access:Available for University of the Philippines System via IG Library with URL: http://portal.igpublish.com/iglibrary/search/ALAB0000161.html. Click here to request