Information technology strategies how leading firms use IT to gain an advantage

The focus of this book is on educating on the strategic principles fundamental to using information technology to gain market control. It provides case examples of how to use IT to enhance existing core competencies and strategies. The book is designed to help managers struggling with how to advanta...

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Bibliographic Details
Main Author: Rapp, William V. (Author)
Format: Electronic Resource
Language:English
Published: Oxford Oxford University Press 2011.
Subjects:
Online Access:Available for University of the Philippines Baguio via Oxford Scholarship Online. Click here to access