The paradox of choice why more is less

Whether buying a pair of jeans or applying to college, everyday decisions, big and small, have become increasingly complex due to the abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction--but choice overload can make...

Full description

Bibliographic Details
Main Author: Schwartz, Barry 1946- (Author)
Format: Book
Language:English
Published: New York, NY HarperCollins Publishers 2005, ©2004.
Edition:First Ecco paperback edition.
Subjects: