Altering experienced utility the impact of story writing and self referencing on preferences
This article examines the impact of writing stories on the evaluation of consumption objects. Generating a story creates greater liking for a painting than generating a dialogue about it. The positive impact of stories does not derive from generating more positive thoughts. Instead, stories generate...
| Main Authors: | , , |
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| Format: | Analytics |
| Language: | English |
| Subjects: |