Anchors aweigh a demonstration of cross modality anchoring and magnitude priming

Research has shown that judgments tend to assimilate to irrelevant "anchors." We extend anchoring eVects to show that anchors can even operate across modalities by, apparently, priming a general sense of magnitude that is not moored to any unit or scale. An initial study showed that partic...

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Bibliographic Details
Main Authors: Oppenheimer, Daniel M. (Author), LeBoeuf, Robyn A. (Author), Brewer, Noel T. (Author)
Format: Analytics
Language:English
Published: [Place of publication not identified] Elsevier B.V. ©2006.
Subjects: