A study on Mcdonald's TV commercials' communication strategies and implications on the buying behavior of CAC students

A study on Mcdonald's TV commercials' communication strategies and implications on the buying behavior of CAC students

Bibliographic Details
Main Authors: Castro, Nelly Rae Caroline U. (Author), Tagaza, Meilin Ross D. (Author)
Format: Thesis
Language:English
Published: 2013.