Modern marketing research concepts, methods, and cases

Modern marketing research concepts, methods, and cases

Bibliographic Details
Main Authors: Feinberg, Fred M. (Author), Kinnear, Thomas C. 1943- (Author), Taylor, James R. 1938- (Author)
Format: Book
Language:English
Published: Australia South-Western ,Cengage Learning c2013.
Edition:2nd ed.
Subjects:
Marketing research.
Marketing > Management.