Global marketing management cases and readings

Global marketing management cases and readings

Bibliographic Details
Main Authors: Buzzell, Robert D. 1933- (Author), Quelch, John A. (Author), Bartlett, Christopher A. 1943- (Author)
Format: Book
Language:English
Published: Reading, Mass. Addison-Wesley Publishing Company ©1992.
Edition:2nd edition.
Subjects:
Export marketing > Management.
Export marketing > Management > Case studies.