Kleppner's advertising procedure

Bibliographic Details
Main Authors:	Russell, Thomas 1941- (Author), Verrill, Glenn (Author), Lane, W. Ronald 1940- (Author), Kleppner, Otto 1899-1982 (Author)
Format:	Book
Language:	English
Published:	Quezon City JMC Press ©1988.
Edition:	Tenth edition.
Series:	Prentice-Hall series in marketing
Subjects:	Advertising.