Basic marketing a global-managerial approach

Basic marketing a global-managerial approach

Bibliographic Details
Main Authors: McCarthy, E. Jerome (Author), Perreault, William D. (Author)
Format: Book
Language:English
Published: Homewood, Illinois Richard D. Irwin, Inc. ©1993.
Edition:Eleven edition.
Series:The Irwin series in marketing
Subjects:
Marketing > Management.
Marketing > Management. > United States.
Export marketing > Management.