Marketing management a value creation process

Marketing management a value creation process

Bibliographic Details
Main Authors: Dubois, Pierre-Louis (Author), Jolibert, Alain (Author), Muhlbacher, Hans 1949- (Author)
Format: Book
Language:English
Published: Basingstoke, Hampshire, Eng. Palgrave Macmillan 2007.
Subjects:
Marketing > Management.