Basic marketing a managerial perspective

Basic marketing a managerial perspective

Bibliographic Details
Main Authors: Quester, Pascale Genevieve (Author), McGuiggan, Robyn L. (Author), McCarthy, E. Jerome (Author), Perrealt, William D. (Author)
Format: Book
Language:English
Published: Roseville, A.C.T. McGraw-Hill Companies, Inc. [2001]
Edition:3rd Australasian edition.
Subjects:
Marketing > Management.