Services marketing management an international perspective

Services marketing management an international perspective

Bibliographic Details
Main Authors: Kasper, Hans (Author), Helsdingen, Piet van (Author), Vries, Wouter de Jr (Author)
Format: Book
Language:English
Published: Chichester, Eng. John Wiley & Sons cl999.
Subjects:
Service industries > Marketing > Management.
Customer services > Marketing > Management.