Marketing strategy and plans.

Bibliographic Details
Main Author:	Luck, David Johnston
Other Authors:	Ferrell, O. C., Lucas, George H.
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. Prentice Hall c1989.
Edition:	3rd ed.
Subjects:	Marketing > Management. > United States. Marketing > Management > Case studies. > United States.