Campaign communication and political marketing

"Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.. Offers comparative analyses of campaigns from country to country. Covers topics such as adver...

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Bibliographic Details

Main Author:	Maarek, Philippe J.
Format:	Book
Language:	English
Published:	Chichester, Malden, MA Wiley-Blackwell 2011.
Subjects:	Political campaigns > United States. Communication in politics > United States. Marketing > Political aspects. United States > Politics and government.