Pharmaceutical lifecycle management making the most of each and every brand

Pharmaceutical lifecycle management making the most of each and every brand

Bibliographic Details
Main Author: Ellery, Tony
Other Authors: Hansen, Neal
Format: Book
Language:English
Published: Hoboken, N.J. John Wiley & Sons c2011.
Subjects:
Drug Industry > economics.
Drug Approval > economics.
Economics, Pharmaceutical > legislation & jurisprudence.
Marketing > methods.
Pharmaceutical Preparations > economics.
Pharmaceutical industry.