Communication behavior and entrepreneurial traits of micro-entrepreneurs in Malaybalay City, Philippines

Entrepreneurs are known to have unique entrepreneurial traits, yet not much is known about how they communicate. This study dealt with the communication behavior of micro-entrepreneurs in Malaybalay City. It focused on information needs, information seeking and utilization behaviors, and information...

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Bibliographic Details
Published in:The Philippine Journal of Development Communication Vol. 3 (Jan. 2010 - Dec. 2010), 1-24
Main Author: Cabrera, Liza A.
Other Authors: Torres, Cleofe S.
Format: Article
Language:English
Published: 2010
Subjects: