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Total relationship marketing marketing management, relationship strategy and CRM approaches for the network economy
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Gummesson, Evert 1936-
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Available for University of the Philippines Baguio - Institute of Managmement.Click here to access
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CAMPUS
Baguio
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DATABASE
Union Catalog (Buklod)
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UNIT LIBRARY
Graduate Resource Center
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CLASSIFICATION
G - Geography, Anthropology, Recreation
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SUBJECT
Electronic books
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Management
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Marketing
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Relationship marketing
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AUTHOR
Gummesson, Evert 1936-
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RESOURCE TYPE
Electronic Resource
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LANGUAGE
English
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