Power public relations how to get PR to work for you by Saffir, Leonard

Essentials of media planning a marketing viewpoint by Barban, Arnold M.

The international business book by Guy, Vincent

Successful advertising research methods by Haskins, Jack B. 1922-

American Marketing Association toolbox selecting the right products and services. by Parmerlee, David

AMA marketing toolbox identifying the right markets by Parmerlee, David

AMA marketing toolbox evaluating marketing strengths and weaknesses by Parmerlee, David

How to develop a successful advertising plan by Taylor, James Walter 1933-

How to create high-impact business presentations by Kupsh, Joyce

Developing, implementing & managing an effective marketing plan by Goetsch, H. W.

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