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A review of mathematical brand choice models
by
Gutierrez, Ben Paul B.
Published 1999
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CAMPUS
Diliman
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DATABASE
Union Catalog (Buklod)
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UNIT LIBRARY
Cesar E.A. Virata School of Business
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CLASSIFICATION
H - Social Science
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SUBJECT
Brand choice
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Consumer behavior
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Consumers' preferences
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Mathematical models
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AUTHOR
Gutierrez, Ben Paul B.
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RESOURCE TYPE
Book
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LANGUAGE
English
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